Pooja Hegde is currently considering all the big movies in Telugu cinema. Earlier it was known to have no hits but Ala Vaikunthapuram also made up for that deficit. On the other hand, she is also in high demand in Bollywood.
Demand for this specialty has grown significantly as a result of recent corporate scandals in Bollywood. In this context, any film has the flexibility to make its own terms and conditions. Pooja, who used to make films in crores and crores, is now asking for two and a half crores for Telugu cinema as well. Her logic is that if she is a heroine, there will be a pan-India appeal.